Meet Nitasha Goel of The Cure

E: How did you come up with The Cure?

N: My background is in fashion and I was lucky to have worked with small local boutiques. I knew one day I wanted to own my own shop but what I didn’t know was that it would be selling skincare. As my knowledge and desire for natural products grew, the concept of The Cure started: an all-natural skincare boutique that showcased local brands. In 2019 when I left Toronto and moved to Nova Scotia, I decided it was time for me to launch my own skincare line taking the years of knowledge that I had acquired from having my little shop on Queen Street. For years, I had the opportunity to chat with customers. To learn what they wanted and didn’t want when it came to their skincare. When formulating the collection, I really took into consideration all of those conversations, the unique and effective ingredients I was drawn to and of course my surrounding, Nova Scotia. Being surrounded by the ocean and what comes from it has been a huge source of inspiration.

E: What is your favorite product?

N: That’s a hard one but I do love the Face + Neck Serum. My skin has seen positive results since I’ve been using this product.

E: What do you do to take care of YOU as an entrepreneur?

N: Balance is super important, sometimes it doesn’t always happen but I try to be aware of when I am letting myself down. My guilty pleasure is food so when I’m feeling like I need a little self-love, I find that in cooking.

E: What are your goals for The Cure moving forward?

N: My goal is pretty simple with the brand - I want people to feel comfortable and love their skin. I don’t subscribe to a multi-step routine and I don’t think it’s necessary for anyone to do that. The Cure is simple clean and effective and will always be that.

E: What advice would you give a young woman about to start her own business?

N: Follow your heart, because if you don’t in a few years you will regret it. Don’t be afraid of failure because failure may happen but it will make you stronger. And know that you have many people that believe in you and will support you.